Topic
Sports Marketing
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Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers. -
Acquisition
Jägermeister Launches Bracket-Style Soccer Game for World Cup
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia. -
Profiles & Campaigns
Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
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Profiles & Campaigns
PGA Sponsorship and TV Campaign Boosts Sentry’s Profile
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
