Social Media Marketing Archives - Page 2 of 11

How Small Businesses Can Spur Growth Through TikTok

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.

Digital

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Social

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

Social

The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks

A new perspective on how profile verification can help businesses rebuild credibility.

Demand Gen

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

Demand Gen

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.