Social Media Marketing
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Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Social
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what’s next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
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Social
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
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Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
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Digital
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.
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Social
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
