Short Cuts

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  World Theatre Inc. and OpenTV have formed a partnership to develop a Digital Music Distribution system allowing consumers to purchase music and customize

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  Media Matrix, an Internet measurement firm, has hired Ron Guggenheimer to be its vice president of operations. Guggenheimer had most recently been vice

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  Timothy M. Prunk has been appointed president of MatchLogic, the online advertising company, which is a wholly owned subsidiary of Excite@Home. MatchLogic

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  CDBeat.com Inc., New York, a business-to-business online marketing company, as named Elliot Goldman, COO and a director. In addition, Marty Marion has

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  Carol Watson Lassiter has been appointed senior vice president of sales and marketing at Market Place Media, Santa Barbara, CA. Lassiter has been at the

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  Direct marketing wine merchant Geerlings & Wade Inc. has named David Pearce president and CEO. Pearce takes the place of Jay Essa, who resigned. Pearce

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  Townsend Agency, a Rosemont, IL-based relationship marketing firm, has hired Laurence J. White as senior vice president, executive creative director.

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  Kmart Corp., has promoted Larry C. Davis, 56, to senior vice president, advertising and marketing, effective April 1. In his new post, Davis will continue

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  Greenlight.com, an online automobile sales Web site based in San Mateo, CA, has hired Joel Manby to serve as its president. Manby had previously been

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  Impower, Princeton, NJ, has hired Deirdre Castrellon as account manager for its Stamford, CT office. Castrellon will focus on providing services to traditional