Kmart Corp., has promoted Larry C. Davis, 56, to senior vice president, advertising and marketing, effective April 1. In his new post, Davis will continue to oversee all aspects of the Co.’s advertising and marketing program and will be responsible for direct marketing and database management headed by Thomas W. Lemke.
A new Web site for Spanish speakers, http://www.Salud.com, an online full-service health community, has been launched. The site has information for consumers and heath care professionals on ailments, nutrition, fitness and wellness. Medical databases, publications and real-time medical news are also available.
Impower, Princeton, NJ, has named Kellie Silvestro as account manager in its Stamford, CT, office managing a number of business-to-business clients. Also named was Gloria C. Kohl as managing director of Impower’s cost-per-action network, TransAct! Mike Cohen has been hired as new business development manager at the Princeton office.
Abacus Direct, Broomfield, CO, hired Jeffery B. Giesener as vice president, business development. He had been vice president, marketing/business development for Paul Fredrick Shirt Co. Abacus is a division of DoubleClick Inc.
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