Short Cuts

• Agencies

  Short Cuts

  The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches

• Email

  Short Cuts

  ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.

• Agencies

  Short Cuts

  U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.

• Agencies

  Short Cuts

  Texas Pacific Group, a private investment firm, will offer 7.5 million shares of apparel marketer J. Crew’s common stock.

• Short Cuts

  The Ballantine Corp. has teamed up with DME to provide one-to-one marketing services.

• Short Cuts

  The Direct Marketing Association has selected ARGI to design, build and manage a revamped direct mail and e-mail marketing database.

• Short Cuts

  J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

• Digital

  Short Cuts

  Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews

• Agencies

  Short Cuts

  The board of directors of MSC Industrial Direct Co. Inc. has declared a quarterly dividend of 14 cents per share payable on Jan. 23 to shareholders of record at the close of business on Jan. 9.

• Digital

  Short Cuts

  BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.