Topic

Short Cuts

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    Boscov’s Department Stores LLC has reached an agreement with Harte-Hanks Inc. to deploy its Allink Enhanced retail database software, to support multi-channel marketing growth and expansion.

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    The U.S. General Services Administration has awarded direct marketer National Business Furniture a contract to provide Office Furniture to U.S. Government agencies.

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    SAS, a business intelligence firm based in Cary, NC, announced that two
    clients will use some of its offerings. Harry & David will take
    advantage of its SAS Enterprise BI Server to manage its marketing
    activities, and Fairmont Hotels & Resorts will use a variety of data
    quality and business intelligence software from SAS’s DataFlux unit to
    refine its guest data warehouse.

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    Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.

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    America Online has launched AOL Search Marketplace, a new search advertising service based on Google’s AdWords advertising technology, for targeting sponsored links to Web pages.

  • Digital

    Short Cuts

    Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.

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    Coremetrics has introduced new Web analytics services for measuring the impact of multiple marketing media, such as e-mail, blogs, online ads, natural and paid Internet search.

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    Roark Capital Group has acquired CyberCore Technologies, a provider of information technology services to the federal government, for an undisclosed sum.

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    L.L. Bean Inc. has designated Quad/Graphics as its exclusive printer and prepress services provider beginning in January 2008. Its multi-million dollar contract covers more than 65 catalog titles, including prospecting catalogs.

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    Infomercial marketer Dynamic Response Group Inc. has begun testing several DRTV spots promoting the new NASCAR Members club.