Short Cuts

• Digital

  Short Cuts

  Spiegel Brands Inc.’s two leading brands, Spiegel and Newport News, have joined online multi-merchant marketplace Shop.com. The addition of the two brands boosts Shop.com’s women’s apparel and accessories offerings.

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  yalty Management Netherlands has chosen SmartFocus to provide campaign marketing software.

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  Call center operator Five9 Inc. has arranged for U.S. telemarketing calls to be rerouted to call centers operated by BayanTel based in the Philippines, in event that a disaster disrupts operations at centers based in North America.

• Digital

  Short Cuts

  Caesars Palace has unveiled the Caesars Luxury Collection (caesarsluxurycollection.com) a Web site offering Pratesi linens, diamond earrings, Cartier fragrance and an extensive selection of Montblanc tobacconist accessories.

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  Impart Media Group Inc. has named Chickie Bucco to its strategic advisory board.

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  J.Crew Group Inc. has elected Heather Reisman to its board of directors, effective May 15. She currently serves as CEO of Indigo Books & Music Inc., a Canadian book and music retailer, which she founded in 1996.

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  Princess Cruises has implemented OneSource Notices, a Real Simple Syndication program. OneSource Notices allows the cruise line to distribute a stream of news, promotional fares and offers to travel agents.

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  The Interactive Advertising Bureau of Canada has projected online advertising will increase 32% by the end of this year in Canada to top $1.3 billion, compared to slightly over $1 billion in 2006.

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  A Utah law that would register “electronic trademarks” and prevent them from being used as search terms without owner consent probably won’t be enforced when it goes into effect today.

• Short Cuts

  MSC Industrial Direct Co. Inc., an industrial supplies direct marketer, has leased the 16,400-square-foot facility at 13599 Merriman Road in Livonia, MI.