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• Agencies

  Get the Buzz

  Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

• Agencies

  Social Anxiety

  I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

• Agencies

  Google Aims for Main Street

  EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent

• Agencies

  Put It to the Test

  Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost

• Agencies

  Palsy-Walsy

  Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

• Agencies

  Mother’s Little Helper

  Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the

• Agencies

  A Step Ahead

  You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

• Agencies

  Do You Like to Watch?

  More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

• Agencies

  Sells Like Team Spirit

  The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites

• Digital

  CNET Acquires Silicon.de

  CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.