Search
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis to make sure that they
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
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Agencies
Finding Potty Humor at SEC.gov
The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with
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Digital
Live From DMA06: Job Bank and Identity Theft Prevention Program Started
The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.
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Digital
Study Finds Customized Segmentation Beats Automated Targeting
Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.
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Digital
Live From DMA06: Marketers as High-Tech Storytellers
Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.
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Agencies
Eight O’Clock Coffee Blends TV, Web
Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment
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Agencies
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly
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Agencies
Social Anxiety
I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray