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Agencies
Selling the Shat
And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the
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Agencies
Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.
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Agencies
Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll
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Agencies
Fruit of Its Labor
Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.
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Agencies
Online Video Ads Get a Boost
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Digital
Christmas ITunes Visits Soar 413%: Hitwise
Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.
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Digital
Short Cuts
BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.
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Digital
Online Search About Package Goods Growing, Says Survey
Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.
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Agencies
Canadian Online Sales to Reach $8.3 Billion
Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.
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Digital
Seventh Generation Names Elenz Sales Vice President
Seventh Generation, an online marketer of environmentally responsible products, has named Carter Elenz vice president of sales.