Search Archives - Page 6 of 142

5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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Talking Turkey: Thanksgiving Retail Round-Up

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

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8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

Digital

Don’t Chase One Single Keyword—Even if Your Client Wants You To

This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.

Digital

Tips & Tricks to Scale Content Marketing

Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.

Digital

Google Caught Testing Big Banner Ads on Search

After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.

Agencies

Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

Agencies

Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

Digital

Google Is Going to Hide All Keyword Data for Searches

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.