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Agencies
Marketer Sells Generators, Air Compressors
Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn’t find the lawn mower he wanted at the local big box or the neighborhood hardware retailer.
This inspired him to go try online retailing. -
Digital
E-News to Go
Newsweek and the Media Bloggers Association (MBA) have launched ” The Ruckus,” a new group blog about politics for Newsweek.com.
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Digital
Survey Finds Small Businesses Turning to Internet Media
Small businesses still rely mainly on Yellow Pages advertising to generate inbound telephone inquiries, but spending on Internet advertising media is expected to increase significantly, according to survey findings.
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Digital
E.U. Lawmakers Examine Google’s Plans for Doubleclick
The European Parliament plans to conduct hearings in January to examine issues related to Google’s plans to acquire online advertising tracker Doubleclick, according to wire service reports.
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Agencies
Social Media Monitoring and Analysis: Call It What You Will
Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence.
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Digital
Ask.com Debuts Search Erase Feature
Ask.com, the search engine, has launched AskEraser, a service that completely deletes all future search queries and associated Web cookie information from its servers.
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Agencies
RSS: Are marketers missing a trick?
Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.
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Digital
Student Loan Financial Picks Work Media
Student Loan Financial Group (SLFG), a private supplier of student loans, has chosen Work Media, a Nashville, TN online marketing agency, to provide search engine marketing services.
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Digital
Most Shipping Guarantees Expire Dec. 18: Shop.org
The majority of online merchants have set the deadline to place orders for ground shipping with guaranteed delivery by Christmas on or before Dec. 18, according to a study by trade group Shop.org.
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Agencies
Dealoco.com Builds Through Affiliates
About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites.