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Digital
Technology Monitors Eye Movements on Web Sites
Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.
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Digital
Sun Microsystems Acquires MySQL
Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.
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Digital
Engauge Buys StreamRight
Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.
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Agencies
AOTA Endorses Enhanced Security Scheme
The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.
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Digital
Tremor Media Raises $11 Million to Promote Video Ads
Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.
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Digital
Time Warner Targets Teens with Virtual World Investment
(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.
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Digital
UBid Appoints Olsen Chief Operating Officer
UBid.com has appointed Lee Olsen chief operating officer.
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Digital
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.
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Agencies
Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model
With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November.
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Digital
Browser Media, Keith Budden Offer Affiliate Marketing Consultancy
Browser Media, a search engine marketing agency based in the United Kingdom, has joined with affiliate marketing expert Keith Budden to offer affiliate marketing consultative services.