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Digital
Sun Microsystems Acquires MySQL
Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.
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Digital
Engauge Buys StreamRight
Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.
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Agencies
AOTA Endorses Enhanced Security Scheme
The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.
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Digital
Tremor Media Raises $11 Million to Promote Video Ads
Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.
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Digital
Time Warner Targets Teens with Virtual World Investment
(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.
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Digital
UBid Appoints Olsen Chief Operating Officer
UBid.com has appointed Lee Olsen chief operating officer.
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Digital
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.
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Agencies
Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model
With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November.
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Digital
Browser Media, Keith Budden Offer Affiliate Marketing Consultancy
Browser Media, a search engine marketing agency based in the United Kingdom, has joined with affiliate marketing expert Keith Budden to offer affiliate marketing consultative services.
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Digital
Liberty Media Buys Bodybuilding.com
Liberty Media Corp. has bought Bodybuilding.com, a sports nutrition e-marketing and fitness Web site, for an undisclosed sum.