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Digital
E-Buyers Use Multiple Web Portals: Jupiter
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.
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Digital
Reach Local Opens Office in Florida
The digital advertising agency Reach Local Inc. has opened offices in Tampa, FL, offering search engine marketing and other Internet media services in the Sunshine State.
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Agencies
Power to the People
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years
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Agencies
Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site’s been in the works for about six
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Agencies
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options
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Agencies
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The
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Agencies
They’re Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,
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Digital
Amazon Acquires Audible Inc. for $300 Million
Amazon.com, Inc. will acquire Audible Inc., an online marketer of digital audio books, newspapers and magazines, for $300 million.
The deal is expected to close by the second quarter.
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Digital
Cornerworld to Buy Sway Inc. for $30 Million
Cornerworld Corp. has signed a letter of intent to purchase Sway Inc., an online social community marketing services firm, for $30 million in cash and stock.