Search

• Digital

  How Does Google’s AdWords Select Work?

  In the world of pay-for-placement links at search sites, one of the hottest topics is Google

• Digital

  Pros and Cons of Overture’s Auto Bidding

  In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

• Digital

  Being Frank About Search Engine Rank

  You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

• Digital

  Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?

  The Federal Trade Commission

• Digital

  Working With Search Engine Optimizers

  Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

• Digital

  Sanibel Holiday Dipping Toes

  Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

• Digital

  Writing Web Copy to Suit SEM

  Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

• Digital

  TJX To The Maxx

  Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  Online and Offline Are One: Study

  THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted