Search
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Agencies
T-Mobile a Hit With TLC Campaign
T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which
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Digital
Op-Ed: Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques
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Agencies
Spam Attack
FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills
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Agencies
Low net.marketing Turnout a Mixed Blessing
The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors
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Digital
Google Acquires Applied Semantics
Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.
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Digital
Ask Jeeves Taps TBWA/Chiat Day
Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying
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Agencies
Overture Doubles Minimum Price for Keywords
Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,
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Agencies
It’s Gonna Cost Ya
What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed
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Agencies
New Hampshire Democrats Cry Foul
New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney
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Digital
Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO
Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted