Search
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Digital
EBay answers the IP Voice Call
Voice over IP technology takes the analog waves of voice sounds, digitizes them into the ones and zeroes needed to transmit on data networks, sends them over the Internet, and then turns them back into sounds. And that
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Digital
Authors Guild Sues Google, Citing ‘Massive Copyright Infringement’
The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.
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Digital
Google, Geico Settle on Trademark Search Gripe
A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.
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Digital
“Eyes,” Not ROI, Used to Evaluate Search Engine Employee Performance
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
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Digital
Local Search Leans on Community Content
We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it
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Digital
This Search Dog May Get Its Day
How many search engines do you use regularly? A Nielsen/ NetRatings look at the top three engines back in January
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Digital
Autobytel’s Condor Tames Search
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
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Digital
A Big Yellow Book Adds Calls to Clicks
It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.