Search

• Agencies

  Live From DMA05: Former Yesmail President Launches Web Analytics Company

  The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.

• Agencies

  Losing Track

  THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent

• Digital

  Yahoo! Shopping’s Mobile Momentum

  There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?

• Digital

  Fear of a Black Hat

  Ever wonder whether your Web site should take advantage of those offers to

• Digital

  Holiday Search Tips from Some Magi

  It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

• Digital

  Ask Jeeves Appoints New CFO and General Counsel

  Ask Jeeves, Inc., Oakland, CA, has named Dominic Butera CFO and Dan Caul general counsel. Both will start their positions with the online search and marketing firm immediately.

• Agencies

  Rules of Virtual Thumb

  ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty

• Digital

  Mobile Search? Only for Free, Consumers Say

  Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.

• Digital

  Firms Lack Follow-Through On SEO Recommendations: Study

  Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites

• Agencies

  Very Over, Jeeves: Mascot Gets His Walking Papers

  Jeeves the search butler has heard his master’s voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.