Search
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Digital
Livedoor Acquires Innovation Interactive
Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum.
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Digital
Free Google Service Helps Watch Your Words
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
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Digital
Getting Testy at the Holidays
Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.
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Digital
LookSmart’s 180 Degrees of Vertical Search
LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13
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Agencies
Live from Ad:Tech: iProspect Launches Offline Conversion Tracking
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.
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Digital
Bill Day, Adware’s Point Man for Reform
Adware faces a serious image problem that it wants to handle ASAP. It
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