Search

• Digital

  SuperPages, Ten Years After

  The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.

  Like most ten-year-olds, the company used the occasion to hold a party at its Texas headquarters. Unlike most ten-year-olds, it also took the time to speak with SearchLine about where it

• Digital

  The SEM Opportunity Curve

  As marketers know only too well, TiVo, blogs, iTunes, and other innovations have put control of media consumption firmly in the hands of consumers. Our former “marketing targets” now have the wheel and are navigating their own path from awareness to purchase.

• Digital

  Google’s Catch-and-Release of a Few Black Hats

  Google made a couple of high-profile spam arrests in the last week, blocking the German Web sites for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques. But at press time, the freeze-out is over.

• Digital

  Once Again, Super Bowl Ads Sidelined Search

  Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon

• Digital

  Local Search: If You Can’t Beat ‘Em…

  As an online search vertical, local is still hot. In fact, search providers having been turning the flame up for about a year now. Among the big players, the name of the game is add-ons: Yahoo! has added a slew of user-generated reviews and recommendations. Google announced in January that its Google Local service would be available to Blackberry users. Throw in the Internet Yellow Pages like YellowPages.com and SuperPages, and you

• Digital

  Oneupweb Elevates Its Search Game

  Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising.

• Digital

  Shopping Search in the Market for Feed Standards

  Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufmann Group, he

• Digital

  Pandora’s Site Is Recommended Listening

  With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

• Digital

  Ice.com Blogs the Bling

  Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for marketing their wares or for spidering by the search engines. But don

• Digital

  Google’s $6B in 2005 Not Enough for Wall Street

  Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.