With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
Like that roomie–or savvy co-worker, bass-playing neighbor or ideal record store clerk–Pandora asks what music you like and turns you on to a playlist of similar tunes and artists you may never have heard of. It can do this because its developers have put in the effort to analyze a library of (so far) 400,000 songs and 15,000 artists and to categorize them according to 400 musical traits
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