Search
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Agencies
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
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Agencies
SOPA: What’s Bad for the Internet is Bad for Marketers
When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant
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Agencies
Betty Crocker Hits Sweet Spot with How-to Cake Videos
Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.
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Digital
Reebok Easy Tone: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line
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Digital
Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Agencies
Improved Ecommerce Boosts Results for Green Top Sporting Goods
Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories.
As recently as 2008, Green Top’s website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers’ sites.
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Agencies
DM Job Picture Weakens For Most (Except Analysts): Bernhart
Marketers with math skills are probably getting the soundest nights’ sleep despite the current economic times: While most employment indicators have dropped, the direct marketing community continues to show an ever-widening demand for candidates with analytic skills, according to a new survey.
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Digital
In Search, Guarding Against the Deadly (and Costly) 404 Error
Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?