Search
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Digital
Jeeves Bows Out, and Ask Comes In
Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.
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Digital
Honda Campaign Shows Elements of Style
Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who are in-market and intending to buy (if not immediately, then soon.) But the way we consume media is changing, and those changes may spill over into the way advertisers think of and use search marketing.
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Digital
Performics’ Holiday Search Snapshot
Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.
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Digital
Monkeys Spots Get Viral (But in a Good Way!)
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.
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Digital
MSN Tries to Buy Some Love
All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.
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Digital
A Look behind the Online Ad Numbers
The rise of online marketing has brought trailing after it another corresponding increase
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Agencies
What’s The Best Bang for the E-Buck?
By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.
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Digital
Podcast Networks Are Coming into Bloom
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named
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Digital
Kanoodle Offers Cookies and a Slice of the Pie
If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone