Search
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Agencies
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth
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Agencies
The Power of Quirky Thinking
IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research
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Agencies
Lowering Sales Pressure
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,
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Digital
MSN Q1 Ad Revenue Fails to Pace Google, Yahoo!
Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company
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Digital
Ask Re-Tools, Re-Brands and Re-Staffs
Last year, Ask Jeeves was so marginal to the search industry that it couldn
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Digital
AOL Takes the Web on a Road Trip
It seems inevitable that users will some day access and search the Web over their mobile phones. But a whole raft of technological hurdles remain to be overcome before customers will start surfing
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Digital
Click Fraud Rates Near 14%: Study
Click fraud levels reached 13.7%, according to a study from the Click Fraud Network, a pay-per-click fraud detection service.
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Digital
Google Q1 Revenue Up, Click Fraud Settlement Approved
Google Inc.’s first quarter 2006 revenue was $2.25 billion, up from first-quarter 2005 revenue of $1.26 billion. The Mountain View, CA-based online services firm’s net income jumped from $369.2 million to $592.3 million during the same period. The quarter ended March 31.
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Digital
Find It Knows Navigates Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they’re out of the house.
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