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Agencies
GameStop Puts Retail At Heart of Loyalty Program
Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.
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Agencies
Brands Test Google+ with Local Marketing Pilots
Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.
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Agencies
Value, Visibility, Voice Are Keys to Loyalty Program Connections
Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.
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Agencies
ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores
ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.
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Agencies
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
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Agencies
Making the Most of Paid Search to Engage B2B Buyers
Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
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Agencies
Why Your Brand Should Get Active in Pinterest—and How
Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.
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Agencies
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
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Agencies
Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.