Search

• Digital

  Visualize, then Optimize

  Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Now Fortune Interactive has a new virtual-reality module that can point out which advertisers’ Web pages are best optimized for a specific keyword on a specific engine.

• Digital

  Blogging for Suds Success

  Can blogs sell beer?

  One microbrewery in Connecticut hopes so.

  New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So in May of this year, Rob Leonard, owner and brewmaster at the 17-year-old beer maker, engaged New Haven’s Heavybag Media to get the word out both online and offline.

• Agencies

  Power Yoga

  WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

• Agencies

  Beckett Media Adds Major League Search

  Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

• Agencies

  Pay Up or Shut Up

  IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking

• Agencies

  CableOrganizer Gets Users Untwisted

  In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

• Digital

  InfoSearch Launches Search Optimization Services Reseller Program

  InfoSearch Media Inc. has reached an agreement with the WSI Consultants to promote search engine optimization services to customers using key phrases researched and supplied by InfoSearch

• Digital

  Jambo Will Provide Pay-per-call to Brokers

  Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.

• Digital

  ComScore Launches Competitive Search Reports

  ComScore Media Metrix has launched a new service that will provide search marketers with reports that compare the effectiveness of their keyword strategies and tactics with those of their major competitors.

• Agencies

  For Google and Lane’s Gifts, a Click-Fraud Settlement

  An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.