ROI
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Agencies
5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
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Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Agencies
Using Marketing Dashboards to Visualize Success
Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.
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Agencies
4 Steps to Mastering the Customer Experience Pathway
To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.
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Agencies
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
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Agencies
A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
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Agencies
Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
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Agencies
What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
