Retail Marketing
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Technology
Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
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Engagement
Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
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Technology
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
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Technology
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
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Events
Walmart Launches First-Ever Incubator for Retail Innovation
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company’s first retail innovation incubator.
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Digital
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
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Digital
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.
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Events
‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
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Digital
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
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Data & Analytics
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
