Promotion
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Agencies
Designer Whey Co-Brands ‘Biggest Loser’ Protein
In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.
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Agencies
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.
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Agencies
Live from Motorsports Marketing Forum: Tactical Spin
As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.
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Agencies
Disney Offers Simba, Ariel, Poppins Live and for Less
Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions.
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Agencies
Hyundai, DirecTV, HP to Sponsor TNT Drama
TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”
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Agencies
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens
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Agencies
Social Network Campaign Promotes “The Day the Earth Stood Still.”
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking
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Agencies
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Agencies
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by
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Agencies
Verizon Event Features Free Blackberry Storm
Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless