Promotion
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Agencies
Using Technology to Improve Incentive Programs
One of the few marketing categories that traditionally do well during a downturn is the incentive business
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Agencies
Boundless Network Acquires Venture Marketing
Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI
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Agencies
ASI Names Hain as VP Member Services and Support
The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position
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Agencies
P&I Postscripts
BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones
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Agencies
How Sears is Coping with the Recession: Q&A
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”
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Agencies
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
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Agencies
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters
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Agencies
Coca-Cola Testing Interactive Vending Machines
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.
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Agencies
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons
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Agencies
Rewards Make a Difference
It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found