Promotion
-
Agencies
New Rules of Loyalty Marketing
Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look
-
Agencies
Southwest Airlines Opens Porch in Bryant Park
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28
-
Agencies
Coupons.com Downloads in 2009 So Far Beat All of 2008
In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008
-
Agencies
Pepsi Uses “Influencers” to Launch a New Product
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?
-
Agencies
Hyatt Puts Out the “Big Welcome” Mat for Loyalty Members
How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?
-
Agencies
CMO Council to Launch Research About Loyalty Programs
Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs
-
Agencies
Condiments Knock Ready-to-Eat Cereal off No. 1 Coupon Spot
As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains
-
Agencies
Rymax Hires Director of National Product Sales
Rymax Martketing Services, Inc., has hired Jeffrey Brenner as senior director of national product sales
-
Agencies
P&I Postscripts
THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners
-
Agencies
Wise Attempts Guinness Record with Potato Chip “Crunch”
And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once