Topic

Promotion

  • Team Spirit

    September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching

  • Home Run

    Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

  • Show Them The Money

    the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

  • The New Reward: Prepaid Cards; It’s Showtime

    Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive

  • P&I Product Showcase

    Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

  • Setting the Stage

    The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of

  • Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn

    World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007

  • “Mad Men” Launches Viral Campaigns for New Season

    With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere

  • Gillette and WWE Create Educational Videos

    John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights

  • Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless

    A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour