Promotion
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Agencies
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on
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Agencies
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.
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Agencies
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc
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Agencies
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
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Agencies
Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign
Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.
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Agencies
Premium Grades
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey.
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Agencies
The “Wow” Files
Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range
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Agencies
TP Tweeting
Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified
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Agencies
Team Spirit
September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching