Promotion
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Agencies
Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game
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Agencies
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters
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Agencies
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey
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Agencies
Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending
Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account
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Agencies
Entertainment.com Names Top U.S. Travel Spots for 2009
Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities
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Agencies
Dannon Debuts Loyalty Program
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands
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Agencies
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools
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Agencies
Canadians Flock to Loyalty Programs
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program
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Agencies
P&I Postscripts
JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online
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Agencies
CBS/Pepsi Max to Use Video in Print Ad
CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology