Promotion

• Agencies

  7-Eleven Joins Pink Ribbon Efforts

  At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art

• Agencies

  How Brands Like Microsoft Use Parties to Build Sales

  Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes

• Agencies

  Bud Light Golden Wheat Buys Up Ads on “SNL”

  Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads

• Agencies

  Burger King Consolidates Promotional Work at Premium Surge

  Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years

• Agencies

  “Wild Things” Hit the Streets of New York City

  New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”

• Agencies

  Stores See a Slight Uptick in September Sales: NRF

  Retail sales perked up slightly in September as consumers shopped for back-to-school sales amid comfortable weather

• Agencies

  Best Practices for Taking up the Cause

  Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer

• Agencies

  Kmart, Sears Take Layaway Virtual This Holiday

  Whether you observed it or not, last week was National Layaway Week according to Kmart, and the value- priced retailer celebrated by launching an online center where customers can find local stores offering layaway

• Agencies

  Jamba Juice Campaigns with “Feel Good Moments”

  It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains

• Agencies

  P&G to Market with Olympic Team USA Athletes

  Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver