Promotion
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Agencies
Slipping and Sliding
The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%
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Agencies
Faithful Following
Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast
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Agencies
Steady Growth
Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and
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Agencies
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to
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Agencies
Cyber Monday Sales Could Set A Record $900 Million
Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours
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Agencies
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
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Agencies
Street Smarts
To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October
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Agencies
The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%
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Agencies
Fun for the Faithful
Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers
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Agencies
Schwan’s Tempts Potential New Customers
This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10