Promotion
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Agencies
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
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Agencies
Whataburger Shares Free Food with Online Holiday Coupons
A thank-you couponing campaign by quick-service chain Whataburger will reward holiday shoppers with a dozen online free-food offers by the time Christmas Eve arrives
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Agencies
Whole Foods to Pair Online Coupons with In-store Guide
Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal
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Agencies
Groupe Aeroplan Seals Deal to Buy Carlson Marketing
Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million
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Agencies
The Reward Cardholders’ Bill of Rights
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled
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Agencies
Promotional Products Reach Efficiently, Don’t Annoy: Survey
A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them
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Agencies
P&I Postscripts
THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O’Halloran to executive vice president of distributor services. He had been senior vice president of distributor service
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Agencies
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
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Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
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Agencies
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world