Promotion

• Agencies

  MTV Checks in to Acapulco Hotel for Spring Break

  MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message

• Agencies

  Denny’s to Do Free Again after Super Bowl Ad

  Denny’s will reprise one of last year’s most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday’s Super Bowl

• Agencies

  NRF Predicts 2.5% Increase in 2010 Retail Sales

  With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

• Agencies

  Coke Taps into Vancouver Olympics with Commemorative Six-packs

  Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.

• Agencies

  Amex Pitches Card Use During NYC Restaurant Week

  American Express cardholders have been given another reason to use their cards when dinning out in New York City this week

• Agencies

  Microsoft’s Big Apple Bing Maps Challenge

  In an effort to build some awareness of the leading-edge mapping functions recently unveiled for its Bing search engine, Microsoft has announced the “Bing Maps Challenge”

• Agencies

  Coupon Use Skyrocketed in 2009

  Consumers are using more coupons on an annual basis for the first time since 1992 and coupon distribution has hit the highest level recorded since tracking began in 1988, according to Inmar

• Agencies

  Corporate Incentives “Cautiously Optimistic”: IRF Study

  A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010

• Agencies

  P&I Postscripts

  OMNI HOTELS & RESORTS: is launching a promo just in time for Valentine’s Day to attract romantics. The “Double Bubble” getaway begins with guests being welcomed with a commemorative ice bucket

• Agencies

  BDA Hires Former Nintendo Marketer for Power A Division

  Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing