Promotion

• Agencies

  Tips for Marketing Road Trips

  So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by

• Agencies

  Promo Products Relatively Strong on Consumer Recall: PPAI Study

  Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads

• Agencies

  Digital Coupons Beat Newspapers in 2009: Coupons.com Research

  The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform

• Agencies

  Maritz Gains Full Ownership of Amex Incentive Services

  Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.’s minority interest in the division

• Agencies

  7 Ways to Make Rebates Work Harder

  On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers

• Agencies

  Boubelik and Madden Return to Carlson Marketing

  Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing

• Agencies

  IRF Names Van Dyke President

  The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation

• Agencies

  P&I Postscripts

  BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program

• Agencies

  Jiffy Lube Finds Success in Program Benefiting Heart Health

  Jiffy Lube International has renewed its commitment to the American Heart Association’s Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign

• Agencies

  Corona Extra to be Premiere Partner of ATP World Tour

  Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008