Promotion
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Agencies
BDA Named Premium Vendor for the NCAA; Acquires Evigna
Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)
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Agencies
National Gift Card Hires Marketing Director
The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company
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Agencies
Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon
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Agencies
P&I Postscript-IMA
THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas
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Agencies
A&P Offers Loyalty Members Green Totes for Paperless Coupon Use
In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers
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Agencies
Amex Cardholders Can Earn Dunkin’ Donuts Gift Cards
American Express has formed a new partnership to reward its cardholders with Dunkin’ Donuts gift cards
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Agencies
NASCAR Names BDA as Official Promotional Licensee
NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee
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Agencies
Rymax Brings on Joseph Jagelka as Western Sales Manager
Rymax has hired Joseph Jagelka as western regional sales manager of product sales
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Agencies
Coupons Use Soared in ’09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
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Agencies
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes