The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company.
Abrahams is responsible for working with the firm’s retail partners to help build their brands among business-to-business entities, as well as specific target audiences within the gift card industry.
Additionally, he will work to maintain the brand integrity of National Gift Card as the company develops and implements its enhanced corporate marketing and communication plan.
“NGC is currently reviewing its previous corporate marketing and communications strategy and is in the process of developing a new branding strategy that will help grow the brand, increase sales and create long-term business value for both the company and our retail partners,” Abrahams said.
Most recently, Abrahams worked at Chicago-based KemperLesnik, where he was an account executive developing and executing marketing and public relations strategies for the agency’s technology and financial industry clients.
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