Promotion

• Agencies

  The Sweat/Soup-Shelf Connection

  A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

• Agencies

  Foster Grant Links Code at Retail Straight to Web Browser

  Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail

• Agencies

  Nissan’s New Leaf Aligns with Healthy Lifestyles

  Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

• Agencies

  Kraft Singles Steps Up for Second Minor League Ball Promo

  For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles

• Agencies

  Rymax Strikes Deal with Publisher/Music Company

  Rymax Marketing Services, Inc., the largest manufacturer’s representative in the incentive industry, has signed an exclusive partnership with Sharon O’Connor’s Menus and Music Productions

• Agencies

  P&I Postscripts

  SAMSUNG ELECTRONICS AMERICA: has formed a partnership with ApplianceRebate.com to bring a new online tool to help consumers find rebates available on select Samsung home appliances

• Agencies

  Ford Gives Away Super Duty Truck as Part of In-Theater Show

  More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

• Agencies

  BFG Runs 30-City Tour for Cartoon Network

  Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children

• Agencies

  Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile

  Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners

• Agencies

  Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off

  This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style