Promotion
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Agencies
A Case for Cautious Optimism: Trends in the Incentive Industry
The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been
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Agencies
Integer Expands Shopper Marketing Expertise with New VP
The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise
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Agencies
Denny’s Hires a New CMO: Frances Allen
Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday
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Agencies
Tropicana Adds Entertainment’s Local Offers to juicy rewards program
Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling
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Agencies
IHG Loyalists Key in Developing New Credit Card
Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card
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Agencies
It’s all in the Packaging
Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated
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Agencies
To Guerilla or Not Guerilla
Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling
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Agencies
HSN Stages Mega Marketing Event with “Eat Pray Love”: Q&A
HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film “Eat Pray Love”
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Agencies
A Meeting of the Minds Between Retailers and Manufacturers
When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat
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Agencies
Six Ways to Improve Music Promos ROI
Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters