Promotion
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Agencies
P&I Postscripts-Adult Swim/Scion
Adult Swim and Scion: have partnered for a free music download promotion offering 16 heavy metal tracks to incent people to come to www.adultswim.com/metal where they will find Scion-branded messaging
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Agencies
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
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Agencies
Linking Back-to-School & Back-to-Health: Not So Simple.
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health -
Agencies
Rewarding Those Who Have It All
It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park
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Agencies
P&I Postscripts
American Express: is offering its card members an exclusive night out, its first Fashion’s Night Out: The Show. The show was held yesterday in New York City and streamed live
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Agencies
Q&A with La Quinta VP Marketing
La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels
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Agencies
Sears Rolls Web Site Targeting Puerto Rican Market
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site
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Agencies
Octagon Hires Two to Expand Event/Hospitality Services
Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services
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Agencies
Jamba Juice CMO on the Brands First Professional Sports Partnership
Jamba Juice has launched its first professional sports league relationship, choosing the Women’s National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition
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Agencies
BDA Hires COO
Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO