Promotion
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Agencies
Sampling Continues to Stretch Out
The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from
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Agencies
Lou Reed Bio on Home Video
Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video
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Agencies
P-O-P Gains, But Girds for Tobacco Withdrawal
Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded
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Agencies
Account-Specific Spotlight: Hartford/New Haven, CT
Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,
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Agencies
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot
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Agencies
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
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Agencies
Everywhere Merchants Want to Be
Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in
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Agencies
Singing In Tune
CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
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Agencies
Hollywood Holds the Line
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
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Agencies
On the Road Again
BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang