Promotion

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• Agencies

  Motown Meets Tinseltown

  Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

• Agencies

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Agencies

  Reel Deals

  ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

• Agencies

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

• Agencies

  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• Agencies

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s