Promotion

• Engagement

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• Engagement

  Motown Meets Tinseltown

  Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

• Engagement

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Engagement

  Reel Deals

  ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version

• Engagement

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Engagement

  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

• Engagement

  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

• Engagement

  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

• Engagement

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

• Engagement

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.