Promotion

• Agencies

  Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

  America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

• Agencies

  Scare Tactics: Universal Home Video bundles video titles for Halloween.

  Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the

• Agencies

  Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

  What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

• Agencies

  Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.

  Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

• Agencies

  Music to Marketers’ Ears

  I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

• Agencies

  Charging Forward : Energizer buys a Magic Bus ticket for the fall.

  He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

• Agencies

  Off Target

  I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

• Agencies

  Musical Confections: Just Born hits high notes with Atlantic Records’ help.

  Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand

• Agencies

  What’s In-Store: Tips for avoiding hidden in-store sampling costs.

  In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

• Agencies

  Unfamiliar Haunts

  Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title