Promotion

• Agencies

  Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

  America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

• Agencies

  Scare Tactics: Universal Home Video bundles video titles for Halloween.

  Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the

• Agencies

  Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

  What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

• Agencies

  Charging Forward : Energizer buys a Magic Bus ticket for the fall.

  He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

• Agencies

  Off Target

  I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

• Agencies

  Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.

  Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

• Agencies

  Music to Marketers’ Ears

  I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

• Agencies

  TOP OF THE P-O-P

  Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

• Agencies

  As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.

  Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of

• Agencies

  Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

  The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving