Promotion

• Agencies

  In-Store Marketing: Moving Targets

  Supplier shakeups, brand consolidation hold growth at 3.9 percent.

• Agencies

  Music: They’ve Got the Beat

  General Mills, Get Music had shoppers dancing in the aisles.

• Agencies

  P-O-P Displays: On Solid Ground

  The need for results sends P-O-P spending up 18.1 percent.

• Agencies

  Sampling: Brand Handing

  Event marketing helps push spending 7.1 percent.

• Agencies

  Add Specialties

  True North acquisition extends Interpublic’s dominance in the promotion market.

• Agencies

  The Joy of Britney

  Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to

• Agencies

  10 Commandments of Incentive Marketing

  Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size

• Agencies

  Walking the Tight Rope

  Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

• Agencies

  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

• Agencies

  P-O-P The Last Stand

  Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After