Promotion

• Agencies

  Craving Entertainment

  Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,

• Agencies

  The Fellowship of New Line

  New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

• Agencies

  WHAT A TRIP!

  As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

• Agencies

  Star Makers

  Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

• Agencies

  Special Report: Entertainment Overdrive

  It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

• Agencies

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Agencies

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Agencies

  Clutter: Station to Station

  When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

• Agencies

  Clutter: More Than Meets the Eye

  Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

• Agencies

  Straight to the Source

  Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.