Promotion
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Agencies
Promotional Products: Down, Not Out
What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent
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Agencies
Premium Incentives: The Secretarial Prize Pool
Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation
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Agencies
Premium Incentives: Crystal Clear Persuasion
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs
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Agencies
What Kmart’s Troubles Mean To Me
I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?
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Agencies
Premium Incentives: Promotional Peaks
Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to
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Agencies
Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She
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Agencies
Premium Incentives: Behind the Scenes
There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
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Agencies
Premium Incentives: Holding On
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist
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Agencies
Schmoozing at Sunset
ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises